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Analyzing campaigns with the Campaign Performance Dashboard

Analyzing campaigns with the Campaign Performance Dashboard

The Campaign Performance Dashboard helps you analyze all the data from email campaigns sent with Splio.

The data used in the Campaign Performance Dashboard can come from different campaigns:

  • One-shot campaigns

  • Automatic campaigns (trigger and recurring)

The Overview tab gives you an aggregated view of the performance of all your campaigns, while the Campaign metrics tab gives you an overview of specific campaigns or group of campaigns.

Understanding the Campaign Performance Dashboard data

Indicators displayed are based on email activity (such as open rates, click-through rates, etc.) and performance (conversion rates, revenue, etc.).

  • Scope: all email campaigns received in our database, limited to 24 months.

  • Granularity: each line of the Campaign metrics dashboard represents a design name, a campaign name and a sending date, which implies that a campaign spread over several days (for example, 3 days) is considered as a single campaign, and not as separate campaigns (for example, 3 campaigns). The sending date refers to the first day the campaign was sent within the selected period.

  • Data update: Data is updated in real time for email performance and daily for sales allocation.

Define rules and attribution period

The rules and attribution period define the revenue KPIs that are displayed in both the Overview and Campaign metrics dashboards.

This setting attributes revenue to campaigns by two main methods:

  • Last email sent/opened/clicked: these rules attribute revenue to the last email sent, opened, or clicked by the customer within the attribution period.

    These attribution rules are ideal if you want to have an overview of the revenue generated by multiple campaigns.

  • Post email sent/opened/clicked: these rules attribute revenue to ALL campaigns sent, opened, or clicked by the customer within the attribution period.

    These attribution rules are used to analyze the revenue generated by each campaign.

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By default, here are the rules set-up by universe:

  • If you already have sales and revenue attribution on your Campaign Dashboard, we calculate revenue 7 days last-click

  • If you do not have yet sales and revenue attribution on your Campaign Dashboard, we calculate the revenue 3 days by default on email receivers on Campaign statistics

Choosing the observation period and the comparison period

The period defines the time range to select the campaigns analyzed, based on the sending date. You can either set a start date and end date using the custom range.

The comparison period sets the time range for comparing the indicator with the chosen period. Here, you have two options:

  • the previous period which selects the same dates from the previous year.

  • the previous year which selects the same number of days before the period start date.

Campaign metrics

This tab gives you an overall and a day-to-day metrics table view of your campaigns.

Also, you can filter your search by:

  • campaign type: One-shot, recurring or triggered

  • action category: indicated when creating the campaign

  • channel type : email

Schedule an export of your dashboard

This feature allows you to schedule the automatic sending of exports from your dashboard, to facilitate the monitoring and analysis of your performance.

You can customize your recurring export:

  1. Recipient of the shipment

    • You can schedule the export to be sent to your email address or directly to a server.

  2. Analysis period

    • Last 24 Hours : For a snapshot view of recent performance.

    • Last 7 days : For weekly analysis.

    • Last Month : For a monthly overview.

  3. Frequency and time of sending

    • Daily : Receive a daily export for regular monitoring.

    • Weekly : A weekly export for more in-depth analysis.

    • Monthly : A monthly export for a complete overview.

    • You can choose the exact time you want to receive the export.

  4. Available export formats

    • CSV for Excel : Ideal for use in Microsoft Excel.

    • TXT : A simple text format for flexible use.

    • CSV UTF-8 : For maximum compatibility with various systems and other applications.

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This scheduled export feature was designed to simplify and optimize the monitoring of your campaign performance. By automating the sending of data, you can focus on analysis and decision-making.