Creating a recurring campaign with Evergreen

To schedule your single campaigns (not part of a campaign group) on a recurring basis, you have several options.
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For campaigns you've already created, you can make them recurring from the Campaign Plan menu

• click on your campaign to bring up the Campaign Details side panel, then click on the Set as Evergreen Campaign button,

• use the action menu on your campaign card (via the 3-dot button), then click the Set as Evergreen Campaign button.

To schedule a group of campaigns on a recurring basis, you can:

• access the campaign group by clicking on the 🔗 icon, then click on the Set Evergreen button at the bottom of the window,

• or use the action menu in the same way as for single campaigns, then click on the Set as Evergreen group button.

Once you have activated the Evergreen option on a single campaign or a group of campaigns, a window appears and allows you to define recurrence parameters:

The Evergreen template name

This will help you to easily identify it in the list of Evergreen templates already created.
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Recurrence

It defines the frequency of the automation.

Recurrence end date (optional)

Audience calculation

This means the number of days between the creation, optimization and export of the campaign, and its scheduled sending date.

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Automatic export

You can automate the campaign export to your activation tools.

Exclude previous receivers

It allows you to exclude receivers from the previous occurences. You can exclude receivers at campaign or group level.

Finally, click on Schedule . Your Evergreen campaign is ready and will be automatically created according to the selected frequency.