Discover the new attributes of Custom Audience Filter!
May 10, 2023
IMPROVEMENT
Custom Audience Filter allows you to easily create audiences based on a wide range of attributes (client attributes, purchase history, marketing reactions).
New attributes that can be used to include or exclude certain individuals and build an audience are now available!
To create an audience use
Email Opens
which has been added to theMarketing Reactions
category.Use pre-computed attributes in an audience with the dozen of augmented customer knowledge indicators that are now available in the
Pre-computed Segments
category: RFM segmentation, first date and last date of each event (purchase, email click…), used point of sale, etc.Add predictive metrics to an audience with 2 predictive attributes that have been added to the new
Predictive metrics
category.Propensity to buy
: the probability, in percentage, that an individual will buy a product in the coming weeks.Customer Life Time value:
the estimated total revenue of purchases an individual is expected to spend in the next 12 months.🔜 The integration of a third predictive metric allowing the anticipation of client churn is under study!