Frequently asked questions on Custom Audience Filters

Please find below all our answers to the most frequently asked questions on Custom Audience Filters :

• CAFs Processing & Export

  • Are CAFs re-computed when used in a campaign?

    • Yes, a campaign can include a CAF, which is re-computed during processing.

  • Are campaign volumes refreshed during an export?

    • No, the audience volume displayed on the campaign is the one that will be exported. The objective is that what you see is what you get, with no unexpected change.

  • What time are CAF exports scheduled?

    • CAF exports are fixed at 6 PM Paris time (UTC+1).

  • Is this time configurable?

    • No it is not.

• How can I ensure my daily Evergreen uses the latest purchase-related CAFs?

  • Any campaign workflow will recompute the CAF being used.

• Does the group “re-optimize” action recomputes the CAFs within the campaigns?

  • No, it only affects the “dispatch” operation between campaigns.