Predictive in Marketing Automation

Make smarter targeting decisions by using AI scores to identify the right audience for each campaign. This guide explains how it works and how to start quickly.

What are predictive audiences

• Every contact in your database receives a predictive score that reflects their likelihood to take an action, such as making a purchase

• Scores are refreshed regularly so your campaigns always use up‑to‑date signals

• You can use these scores directly as “Predictive audiences” when building campaigns

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How the scoring works

• Our model learns from your historical data such as orders and engagement signals

• We choose a threshold to target only the best‑scored profiles for your objective (we call this the inflection point)

  • Scores are refreshed weekly based on the latest available data

• This threshold adapts to your data and updates over time so you keep a high‑value audience without over‑contacting

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