About and targeting summary

The Statistics tab display the basic information for your campaign.

Global statistics

This tab displays KPIs for the entire campaign. These KPIs are divided into two categories: delivery and reactivity. You can therefore view the following for your entire campaign:

  • Total audience

  • Unreachable contacts

  • Blocklists

  • Delivered

  • Hard bounces

  • Soft bounces

  • Undelivered messages

  • Unsubscribe

  • Number of unique clicks (if the message includes tracked links)

  • Number of clicks (if the message includes tracked links)