Creating a triggered campaign in Campaigns

Triggered campaigns are personalized and automated campaigns based on specific events and actions done by contacts who interact with your brand, for example:

• an abandoned cart

• a purchase

• a subscription to a list

They are triggered in real-time, so an API integration is needed to make the most of this feature.

Campaigns are sent out as quickly as possible, in less than 5 minutes in most cases. However, this can sometimes take up to 15 minutes if the filter containing the targeted contacts has been modified just before sending, or if our customers generate a large and unusual number of requests.

In this guide, we have explained the most useful features available when creating your campaigns, the different use cases you can set up and answered some common questions.