Loyalty Program Best Practices
A well-designed loyalty program helps boost customer engagement and lifetime value. To be effective, it must be clear, rewarding, and aligned with your brand strategy.
In this article, you'll find best practices to build, manage, and optimize your loyalty program with Splio.
1 - Communications about program operation
Welcome:
Confirmation of program registration and welcome
Email dedicated to explaining the program mechanics (rules and benefits)
Post-purchase / action:
Notification of points earned / status upgrade
Unlocking of a reward
Inactive member re-engagement:
Warning about upcoming loss of points / status
Notification of actual loss of points / status downgrade
Notification to member of their upcoming removal from the program due to inactivity
2 - Relationship emails
Birthday: Gift offer/benefit (on the day then follow-up at D+X, or at D-X then follow-up on the day, depending on the business sector)
Review: Request for review in exchange for points
Purchase boost: Notification that only X points remain to access the next status
3 - Program engagement
One-time promotions: Happy hour, Double points day, Bonus points on purchase of targeted products…
Gamification: Contest participation to earn points/benefits
Challenges: Personalized challenges to earn points/benefits
4 - Emails for non-members
Dedicated email presenting the benefits of joining the program
Recurring sections in newsletters to remind of the program's existence and the benefits of joining
