Notification (and geofenced message) redesign
October 25, 2021
NEW
iOS 15 has been available since September 20, 2021, and comes with several updates. In this guide, we will focus on Apple Wallet.
Notifications have a new look. Now you can see a larger brand icon and a small Wallet icon on it to make them easier to identify.
Based on our tests on different iPhone models with different text sizes, we notice that the space for the message is less wide because of the icon. So the best practice remains the same: put the most important information at the beginning of the message, personalize it, and keep it short.
Check our articles about how to create a notification campaign and geofenced messages for more information.
Notification summary & Focus
These are two main new features that will give users more options to manage their notifications. It will be difficult to assess their adoption rate, but it will for sure affect the Time to Read for users enabling them.
Notification summary
Quick catch-up with a helpful collection of notifications delivered daily, based on a schedule that users can set. The summary is intelligently ordered by priority, with the most relevant notifications at the top.
When this feature is enabled in the settings, users can choose from their apps (with allowed notifications) the one they want in the summary. However, there is an option in the settings to enable Time-Sensitive Notifications for Apple Wallet.
Note that the display of geofenced messages is not impacted by the notification summary feature. Take a look at the first image.
Focus
Focus will only allow the notifications a user wants. Users can pick from a list of suggested Focus options, such as Driving, or create their own to customize the apps from which they wish to receive notifications. Take a look at the second image.
Expired passes
Users now have a dedicated list of expired passes, so your old boarding passes or museum tickets will no longer stay in the main list.
As a consequence, it will improve loyalty cards visibility. The expired passes list is accessible from the bottom of the main list.
This feature was already available on Google Wallet.
Multi-passes download in Safari
It was already possible to add many passes with one tap in an app. This feature has now become also available on the web through Safari.
This feature involves a technically advanced integration within your website (not only a regular URL). Check with your contact at Splio for more information.
ID cards and keys
We already knew that Apple was working on the ability to add your identity card or driver’s license. Adding these documents to your Apple Wallet is now allowed in some US states.
Apple is also extending the keys feature, to let users unlock their house, hotel room, and even their workplace with their iPhone.
The main takeaway here is that Apple Wallet is becoming a cornerstone app of users' mobile.
SMART Health cards (coming soon to Wallet)
Users can already upload and store official health records (including COVID-19 vaccinations) into the Health App, which allows users to share their records with approved third-party requesters. With iOS 15.1, the Health app will let users add their COVID-19 vaccination card to their Wallet. Apple warrants to strictly protect the privacy of all their data.
This is a step further towards the adoption of Apple Wallet worldwide.
For more information on iOS 15, and more precisely on the impact of Apple Mail Privacy Protection and Hide my email, you can read this guide.