Creating an enriched SMS design
What is an enriched SMS?
The concept of an Enriched SMS is the combination of two things: an SMS and a responsive landing page. The SMS is a regular SMS that contains a link to a responsive landing page.
The Landing page's goal is to enrich the SMS, which is limited in character, with more information.
For instance, the landing page could contain a coupon for a specific promotion, and display the coupon's barcode, product image, and information, a gif (as GIF cannot be inserted directly into the SMS design) etc.
Sending Enriched SMS instead of regular messages can increase the performance of a campaign by up to 30 %.
You can create an Enriched SMS design in Designer > SMS > New SMS.
Creating your enriched SMS
👉 Create an SMS as you would do a regular SMS
👉 To create the link to the landing page, insert the variable $landingUrl$.
💡 The link (spl.io shortlink) will be generated when the SMS is being sent, to each recipient, to their personalized landing page.
👉 To see how to create a landing page, go to this section.
Once your message is created, you may create your campaign the same way you would create a regular SMS campaign. The action's reports will also contain some KPI's regarding the landing page's activity.
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How can I retrieve an HTML from the Message Builder for the landing page?
You can easily import the HTML using the URL or the mirror link, without copy-pasting the code as shown on the gif.