Integrating the last click category in Designer and Target
💡 Email retargeting, or behavioural retargeting, can be used to target a cluster of contacts who previously clicked on specific content inside your email.
As soon as your contacts start receiving your emails, Splio will be able to retrieve the last click category as a condition within a new filter in Target.
In this guide, we have detailed how you can utilize this feature in two different ways based on the same use case.
Using the last click category with Message Building
Use case: you would like to send different personalized content to clients who are clicking on "men", "women" or "children" sections in the top bar menu of your website...
1️⃣ Firstly, you must add the category within your design
2️⃣ Then create a contact filter in Target using the condition last click category.
You can also find custom attributes in the following types of content:
CTA
videos
images
title
paragraph
Using the last click category with HTML
If you are importing your HTML design into Splio, you can also specify the category by inserting an extra piece of code as shown below.
Code to use:
<a href="link" style="styles" category="name_of_link_category">
Code edited according to a use case (men category):
<a href="link" style="styles" category="men">
💡In Target, you can also use the condition Number of clicks in emails to count the number of clicks based on a rolling date, thus creating a more precise filter for your retargeting campaign.
Analyzing the last click category
When sending your message, Splio will automatically store and associate the clicks with the categories you have setup.
Therefore, you'll be able to find the counting of the clicks in Campaigns > Email > Action > Reactivity per link > Links.
Planning your retargeting campaign using advanced options
Use case: You've recently changed your top bar navigation menu including extra sections based on new collections: summer, autumn, winter and spring clothing.
You'd like to schedule a retargeting campaign to promote the spring-summer collection only to the contacts who have clicked on "spring clothing" and "summer clothing" categories previously.
When creating your contact filter, you can play around with the operators and combine them as shown in the image.