Integrating the last click category in Designer and Target
💡 Email retargeting, or behavioural retargeting, can be used to target a cluster of contacts who previously clicked on specific content inside your email.
As soon as your contacts start receiving your emails, Splio will be able to retrieve the last click category as a condition within a new filter in Target.
In this guide, we have detailed how you can utilize this feature in two different ways based on the same use case.