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Managing marketing pressure

Splio Knowledge BaseMarketing AutomationNew Experience - Early Access

Managing marketing pressure

Managing marketing or sales pressure is one of the major challenges for marketers.

With this tool, you can manage the frequency of communications sent to your contacts, helping to decrease unsubscribe rates and, most importantly, maintain your brand's reputation.

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You will be able to determine the overall pressure for each contact:

  • Daily, weekly, and monthly (slippery)

  • By channel (email and/or SMS)

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The prioritization rule is as follows:

  • First come, first served! Communications sent earliest in the day will be prioritized for a contact who needs to receive two or more messages.

  • TIP: If you want to prioritize a campaign, schedule it early in the morning.

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To set up these rules:

👉 Go to your interface settings. In the upper right corner, click on the name of your universe to display the drop-down menu, where you can select “Marketing Pressure”.

Set up exclusions

It is possible to exclude a campaign from marketing pressure to ensure that all contacts receive it as extra pressure: then activate the dedicated button when creating the campaign.

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Regarding exclusions, these are the rules to be considered:

  • You can exclude these types of campaigns:

    • Trigger → These campaigns are automatically excluded from marketing pressure rules as they are event-driven based on customer behavior.

    • Recurring → These campaigns are typically included in marketing pressure rules by default, but can be excluded if needed.

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To determine the number of contacts who didn't receive your communications due to marketing pressure rules, check the Statistics section for each campaign.

Suggestions

To effectively measure marketing pressure, it is essential to consider both qualitative and quantitative factors. Quality interactions enable brands to avoid sending out continuous communications. To effectively manage this pressure, it is essential not to force customers to open too many emails.

Our new marketing pressure module helps tailor the number of communications to your specific industry.

To assist you, we provide a comparative table by sector, showing the communication patterns of our clients.