Setting up a drive to store shared content for your campaigns

The favorite store

First, you will need to have a favorite store defined for all of our users.

Differents cases might happen :

• The user has already purchased in-store. In that case, the CDP will provide you a favorite_store value that can be used.

• The use has never purchased in-store. The CDP field will be empty but, in that case, we recommend to guide the customer to your store locator.

To make sure that you can provide the right information to your customer about your store location, you need to update some information regarding your stores.

You will need to create a custom field for your stores.

In Splio Marketing Automation, go to Data>Fields>Stores and add a new custom field that will be used to store the GPS coordinates of the shop. This field should be a text field to make sure the format will work with Google.

You can name it latitude and longitude for instance.

Then, you will have to add this information to all your stores to make sure the Drive to Store block will display the right information.

Now the objective is create a loop that will be available for all your next designs as a "Shared content".

Splio gives the possibility to write code so that the user receives information about the right store.

In that case, the code will do the following : if the Contact has a favorite store, then this store will be considered as the store to drive to, if not, a back-up content to the store locator should be displayed.

Code to write

{SPLIO IF $favorite_store$ != "Null" AND $favorite_store$ !=""}
{SPLIO FOREACH STORE IN $favorite_store$}
Image : $store.img_url$
Horaires du magasins : $store.horaires$
CTA :
https://www.google.com/maps/dir//$store.latitude$,$store.longitude$
{SPLIO ENDFOREACH}
{SPLIO ELSE}
CTA : store locator
{SPLIO ENDIF}

Explanation

1. If a favorite store is defined, Splio checks the information available on the store.

2. In the above example, the image and the opening hours are searched first..

3. Then a CTA that includes the latitude and the longitude of the favorite store is created. If anyone clicks on this link, the google maps page will appear with the destination of the favorite store already filled in.

4. If the store information is empty, another CTA leading to the store locator can be created.

We now want to create a Shared Content that will be available for our future designs.

Go to Designer>Shared Content and click on "New Shared Content".

Once your block will be created, It will be possible to add it to your new designs.

Once your campaign has been created with the right CTA, users who click on it will be directed to a google map page with the store direction automatically filled-in.