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Understanding tracking issues

The campaign was sent but the tracking does not work normally or is classified as an unknown source: "referral / s3s-main.net".

Before starting a deep investigation, you have to check the first basic configuration related to:

  • UTM tags configuration at the campaign design level

  • UTM tags, especially during redirects

  • Installing the Google Analytics tracking code on the landing page

When conducting the investigation, there are two possible scenarios:

  • The campaign generating the tracking problem is not identified: in this case, go to Chapter 1.

  • The campaign generating the problem is identified: the problem is isolated in the campaign settings and in this case, go to Chapter 2.