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Understanding email campaign statistics

Understanding email campaign statistics

This article outlines the different features and statistics available for your legacy email campaigns. This can be found in Campaigns > Specific > Click on the campaign desired.

About section and targeting summary

A few things to bear in mind:

Status

For manual campaigns, start and end times are shown as soon as the campaign is executed.
For automatic campaigns, the cycle is shown.

Targeting summary

This tab details the filters and groups used in the campaign as inclusion and/or exclusions.

Email report at the campaign level

In the Email report tab (at the campaign level and not at the action level of your campaign), you can see the KPIs for the campaign divided into sections.

💡 In each sections you can use the buttons at the top right to present the data as bar or pie charts.

Global statistics at the action level

If you want to go into more detail on the different actions of your campaigns you can do so by clicking directly on the campaign in the campaign list.

Delivery

The delivery statistics correspond to the delivery section in the email report, including the queued emails (which are waiting to be sent), successfully delivered, the randomly selected controls, and bounces.

  • Reactions show the results of delivery for all emails in the form of a pie chart. All results are shown, including clicks and bounces.

  • Delivery rate measures successfully delivered vs. undelivered messages.

  • Bounce rates show how the undelivered emails were classified.

  • Queue evolution shows how the email queue has shown over time.

  • Email behavior by domain shows the openings and bounces (soft and hard) broken down by domain. Use the Extract button to download the numerical data for this chart in CSV format.

Reactivity

Openers' devices

This pie chart (image 2) displays the mobile devices used by openers broken down by operating systems and mobile brands (Apple iOS, Android, other types of phones).
More than 15 Operating Systems are currently being recognized, including Bada, Blackberry, and Symbian.

Openers' email clients

The email agents pie chart (image 3) displays the mobile vs. PC breakdown and focuses in more detail on the type of webmail or email client software used by PC/Mac users.

Unsubscriptions and Spam complaints

Note that the reasons visible in the charts are available only when using the Splio unsubscription form. The following reasons are recognized:

  • I am not interested anymore

  • I receive too many messages

  • I can't read the messages

  • I never asked to subscribe

  • Other

Reactivity per link (heatmap)

This tab shows all clicks per link along with the number of generated purchases and their turnover.

💡 You can switch between its two views by clicking Heatmap or Links.


The heatmap presents all clickable areas in the email design as hot and cold spots. It can present the map with the number of clicks or turnover. 💡You can also hide the areas that scored 0.

The links view displays all clickable URLs in the email in a table, with the number of clicks, turnover, and number of generated purchases. It also gives the names and categories for links where present.

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Sales

This tab presents data gathered with the Sales Tracker. In this tab, you can view the number of transactions, turnover, and purchases per hour during the first 7 days after sending.

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Compare

This tab is only available for single-action campaigns. With the compare feature, you can calculate the statistics for the action with any population segment within the global list of recipients.