Understanding email campaign statistics
This article outlines the different features and statistics available for your One-Shot and Automations email campaigns.
This can be found in Campaigns > One-Shot or Automations > Click on the campaign desired.
About section and targeting summary
A few points to keep in mind:
Expected date
In this section, you'll find the exact date and time the campaign was sent.
Audience
The audience corresponds to the total number of emails sent for your campaign, according to the filters and groups used in the campaign for inclusion and/or exclusion.
Status
For One-Shot campaigns, there are four statuses:
Being sent with a green dot
Running with a green dot
Draft with a blue dot
Cancelled with a red dot
Global statistics at the action level
In the Statistics tab (at campaign level, not campaign action level), you can see the campaign KPIs divided into sections.
Revenue
Revenue statistics correspond to the number of purchases made and the amount of money generated as a result of sending your campaign over an allocation period of 1 to 10 days for this campaign version. Revenue depend on the attribution model used when setting up your universe.
Total revenue
Average revenue per day
Online revenue
Offline revenue
Delivery
Delivery statistics correspond to the delivery section of the e-mail report, successfully delivered and bounces. For e-mails in the queue (waiting to be sent) statistics are filled in as they are sent.
Total audience
Unreachable contacts correspond to contacts who don't have a valid e-mail address or who haven't provided one.
Blacklists
Delivered
Hard bounces
Soft bounces
Unsubscribe
Spam complaints
Lost due to Marketing Pressure
Reactivity
Reactivity statistics correspond to your contacts' reactions following receipt of your emails.
Unique opens
Opens
Unique clicks
Clicks
Click-to-open rate
Unique click-to-open rate
Reactivity per link (heatmap)
This tab displays all clicks per link, allowing you to identify the areas of your e-mail that attract the most attention and those that are ignored.
The heatmap presents all clickable areas of the e-mail design as hot and cold spots. It presents the map with the number of clicks. This allows you to understand what resonates best with your audience and optimize your email layout to improve engagement and conversion rates.
💡 You can toggle between three views by clicking on All links, Clicked links only, Top 3 clicked links.
The All links view displays all potentially clickable links in the email, with the number of clicks and their percentage.
The Clicked links only view displays only links that have received clicks, while those with 0 clicks are not shown.
The Top 3 clicked links view displays the three elements that received the most clicks.