Ramp up: prerequisites and best practices
The ramp-up is the step of the onboarding which is dedicated to ensuring that the email send-outs will have a good deliverability level.
The purpose is to warm up the domain and IPs to achieve a good and stable reputation and, hence, delivery.
A ramp-up is a matter of volume and if done correctly with the right contacts, it will impact positively the reputation but is not the real objective.
👉🏼 This guide outlines some best practices and prerequisites that you should follow when doing your ramp-up plan.