Using lists, blacklists, filters, groups and temporary files

Population is the name used for a collection of contacts selected to take part in a campaign, usually as recipients of email or SMS messages.

Populations used in Splio include lists (and blacklists), filters, groups, and temporary files.

Lists

Lists are subscribed populations: contacts added to a list belong to it until they are removed from that list.

Use lists to represent and identify opt-in contacts (those who have given their explicit consent to receive email). You can create a list for each opt-in type you have – such as newsletters, websites, products, etc. – to organize contacts and provide high-level targeting.

To access lists go to Data > Lists.

Blacklists

Blacklists are email and cellphone contacts who are excluded from all campaigns sent from your Splio universe.

The role of blacklists is to reduce the risk and increase the efficiency of sending campaigns: you can avoid sending email or SMS to non-existent mailboxes or phone numbers, to contacts who have complained of receiving spam, or to contacts who have unsubscribed from your base.

Filters

Filters are dynamic populations calculated according to predefined criteria.

Filter definitions can be based on field values (eg, address, contact source), and contact activity (eg, purchases, use in campaigns).

Groups

Groups are static, frozen populations extracted from a campaign that has already been sent or saved as a snapshot of an existing filter.

It is possible to apply additional criteria (eg, delivery state or contact behavior) at the creation of a group. Groups are often used to schedule a specific relaunch of a campaign, eg, to target contacts who have clicked on a specific image or link.