Your first RCS use cases

RCS is positioning itself as the natural successor to traditional SMS . With its enhanced features such as the addition of media and calls to action, RCS opens up new opportunities for retailers looking to improve their customer experience. In this article, we'll explore several use cases to help you take advantage of this new communication channel.

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• Cart Abandonment : Convert cart abandoners by sending more engaging messages and/or special offers to encourage purchase.

• Promotions and Special Offers : Send promotions with product carousels and incentive CTAs.

• Product Launches : Share lifestyle content with images and videos of your new products, ideal for promoting them.

Description & Offer(s)

• Re-engage your customers' abandoned carts in addition to emails

• Add special offers or discounts to encourage conversion.

• To go further: integrate images of discontinued products, detailed descriptions, and CTAs to finalize the purchase.

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Impact

• Increased conversions and revenue

• Increase in the number of customers

• Stronger engagement through a personalized & innovative experience

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Targets

• Hot prospects and customers at the end of the abandoned cart cycle: the RCS is sent as a final touchpoint in addition to emails

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Expected results

• Increase in click-through rate

• Increased conversion rate

Example 1: Simple message with image and button

👋 [ First name ] you forgot something!
It looks like you left some items in your cart. They're still waiting for you!

🛒 Basket: 1x “Summer Vibes” T-shirt

[Product Image]

👉 Button: [Finalize my order]

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Example 2: Message with a sense of emergency

⏳ [ First name ] your cart will expire soon!
Your items are almost yours, but they might disappear.

🎁 Enjoy 10% off if you order within 2 hours!

👉 Button: [I complete my order]

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Example 3: Conversational message with options

[ First name ] need help finalizing your order?

Here's what you can do:

✅ Finalize my order
❓ Ask a question
🗑️ Empty my cart

👉 Choose an option below:
[Multiple buttons]

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Example 4: Abandoned Product Carousel

Your items are waiting for you!

[Carousel with images, names, prices of products]

👉 Button under each product: [Order now]

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Example 5 : Message with incentive

[ First name ] we have a little gift for you 🎉
We noticed you haven't completed your order yet. Here's a 15% discount to help you make the switch!

Promo code: PANIER15

👉 Button: [Use my code]

Description & Offer(s)

• Communicate your highlights and special offers with engaging content: product carousels, detailed descriptions, calls to action, etc.

• Examples of highlights: Easter, Mother's Day, French Days, etc.

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Impact

• Increased sales during promotional periods.

• Improved conversion rates.

• Better customer retention through personalized offers.

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Targets

• Active customers who do not respond to emails

• For inactive customers, offers relayed via this new channel can be a good way to reactivate them.

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Expected results

• Increased click-through rate

• Increased conversion rate

Example 1: Flash offer with eye-catching visual

🔥 Flash Offer - Today only!
[ First name ], enjoy 30% off the entire site until midnight.

[Promo image or banner]

👉 Button: [I'm taking advantage of it now]

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Example 2: Carousel of products on sale

Our best current offers!
[ First name ] treat yourself with these discounted items:

[Carousel with images, names, crossed-out prices and discounted prices]

👉 Button under each product: [Add to cart]

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Example 3: Personalized offer

[First name], a surprise just for you 🎁
Because you are a loyal customer, here is -20% on your next order.

Promo code: MERCI20

👉 Button: [Use my code]

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Example 4: Promotional Countdown

⏰ Only 3 hours left!
[ First Name ] Your favorite items are on sale, but not for long…

[Image with visual countdown]

👉 Button: [See offers]

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Example 5 : Exclusive launch

New & on sale!
[ First name ] discover our new collection with a 15% discount for the first 100 customers.

[Product image or teaser video]

👉 Button: [Discover now]

Description & Offer(s)

• Promote your new products with engaging content: product carousels, detailed descriptions, calls to action, etc.

• Offer your customers previews or pre-orders

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Impact

• Increased visibility of new products

• Customer engagement from launch

• Visually attractive and interactive messages

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Targets

• Active customers eager for new products

• VIP clients for a preview launch

• For inactive customers, promoting new products through this immersive channel can be a good way to reactivate them.

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Expected results

• Increased click-through rate

• Increased conversion rate